Imagine that you work at a local hospital and that it's your job to design a customer-satisfaction survey. One of the most important questions concerns patient satisfaction with care received, but you don't know how to compare responses. Which of the following is a common tool that survey researchers use to standardize answers?
A) open-ended questions
B) quota sampling
C) leading questions
D) grounded theory
E) Likert scales
Correct Answer:
Verified
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