If a sociologist watches a lot of television and counts the number of times women play roles with lower status than those played by men, what research method is he using?

Question

Quizplus · Accepted Answer

The sociologist is using content analysis, which involves systematically analyzing the content of various forms of communication, such as media. In this case, the sociologist is counting the number of times women are portrayed in lower-status roles compared to men on television.

If a Sociologist Watches a Lot of Television and Counts