Many kitchen tools today are made with easy-to-grip silicone handles, a vast improvement over old wire tools, which were often painful to use. Although the advantages of silicone over wire might seem obvious, kitchenware makers were unaware of the problems with wire tools until they hired ethnographers to visit people at home, see how they worked in the kitchen, and determine what sorts of things could be sold to them. This ethnography is an example of:

Question

Quizplus · Accepted Answer

This ethnography is an example of a nonacademic use of research methods, as the goal was to use research to inform product development and market strategy rather than to contribute to academic knowledge.

Many Kitchen Tools Today Are Made with Easy-To-Grip Silicone Handles