In many cultures the "squat toilet," where one squats rather than sits, is still the most common type of bathroom facility. Americans are often shocked when they encounter these toilets, seeing them as hopelessly disgusting. This attitude is an example of:

Question

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Ethnocentrism is the belief that one's own culture is superior to others. Americans who view squat toilets as disgusting are engaging in ethnocentrism by imposing their cultural standards on others and failing to understand the cultural differences and practices of other societies.

In Many Cultures the "Squat Toilet," Where One Squats Rather