Although more and more people are reading newspapers on portable electronic devices (such as Kindles, iPhones, and laptops) there are many ways in which reading on an electronic device is not the same as reading on newsprint. For instance, a sheet of newsprint allows the editors to use space to indicate the relative importance of a story in a way that a small electronic screen does not, which has led many commentators to conclude that:

Question

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The statement "the medium is the message" suggests that the way in which information is communicated (the medium) is just as important as the content of that information (the message). In this case, the medium of newsprint allows for editors to convey the relative importance of a story, which is not possible or as effective on a small electronic screen.

Although More and More People Are Reading Newspapers on Portable