Why would sociologists who study social networks and employment pay attention to the frequency with which an individual has been in contact with each member of his social network?
A) to measure the homogeneity of the network
B) to determine if groupthink is an issue in a particular social network
C) to see if a particular tie is strong or weak
D) because sociologists don't care about frequency of contact
E) to see just how extensive a network is

Question

Quizplus · Accepted Answer

Sociologists who study social networks and employment pay attention to the frequency with which an individual has been in contact with each member of his social network in order to determine if a particular tie is strong or weak. Strong ties are those that involve frequent contact and provide emotional and psychological support. Weak ties, on the other hand, involve less frequent contact but are still valuable for accessing new information and opportunities. By analyzing the frequency of contact between individuals and their network members, sociologists can gain a better understanding of the overall strength and connectedness of a given social network.

Why Would Sociologists Who Study Social Networks and Employment Pay