A candidate for State Senate gives a campaign speech in which she begins by reminding her audience that during her 10 years on the city council, she has been an honest and capable public servant. Which persuasive appeal is she using?

Question

Quizplus · Accepted Answer

The candidate is using the persuasive appeal of ethos, as she is establishing her credibility and character as a trustworthy public servant.

A Candidate for State Senate Gives a Campaign Speech in Which