The process of discovering the key issues surrounding a controversy, and developing arguments and evidence that address those issues, is known as:

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The process described in the question, which involves discovering the key issues and developing arguments and evidence, is known as invention. Brainstorming is a related but more general term that refers to generating ideas or solutions. Discovery is the process of finding information or evidence, but does not necessarily involve developing arguments. Critical thinking is a broader term that encompasses the ability to analyze and evaluate information, but does not necessarily involve developing arguments. Thinking outside the box refers to approaches that are unconventional or creative, but does not necessarily involve addressing key issues in a controversy.

The Process of Discovering the Key Issues Surrounding a Controversy