Whotssamatta U Is Going to Participate in Intercollegiate Soccer for the First

Whotssamatta U is going to participate in intercollegiate soccer for the first time and decides to adopt a raging moose as its mascot. The university designs a moose logo, applies for and receives a trademark for its design. In an effort to raise revenue, WU decides to file trademark infringement suits against anyone using a moose on sweatshirts like those at the chain grocery stories and pharmacies, also Abercrombie & Fitch, and even ice cream companies that sell moose tracks. Since WU has been given a trademark, it can enforce its trademark by requiring others to pay or stop using the moose.