Ella Fant is a huge star. She's seen in movies, on TV and on the cover of all the tabloids. Her Twitter account has over one million followers. One day she tweets out how much she loves milk: to drink, to make cheese, and to bathe in. The next day Ella receives a truckload of milk from the American Dairy Association. Ella must notify her followers of the gift she has received, or she will be guilty of promoting a product without revealing the endorsement.

Question

Quizplus · Accepted Answer

Ella's tweet was not motivated by the ADA's gift. Her laudatory tweet preceded the gift. If Ella had tweeted after receiving the shipment, or if there had been an arrangement in advance for her to promote milk in exchange for free product, there would be a problem. Based on this hypothetical, ADA appears to merely be showing appreciation for her endorsement.

Ella Fant Is a Huge Star