Suppose Anderson Media Group is a large media production company. Anderson owns and operates production studios in eight of the twenty-seven major cities for film productions. Rules of horizontal integration will prohibit Anderson from acquiring production businesses in the remaining nineteen cities.

Question

Quizplus · Accepted Answer

Horizontal integration is not a rule but a concept which describes the situation in which a media company expands its ownership through acquisitions and mergers of businesses or operations that are at the same level producing similar products.

Suppose Anderson Media Group Is a Large Media Production Company