Which theory of media consumption combines elements of both the magic bullet theory and the uses and gratifications theory?

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Stuart Hall's encoding/decoding model combines elements of the magic bullet theory, which suggests media messages are received and wholly accepted by the audience, and the uses and gratifications theory, which proposes that audiences actively seek out media to satisfy various needs, by acknowledging that media texts are encoded with certain meanings by their producers but can be decoded in different ways by audiences depending on social contexts and individual interpretations.

Which Theory of Media Consumption Combines Elements of Both the Magic