Stanley Fish argues against older understandings of media and literature, which held that a text is unchanging and universal. But although he argues that each member of an audience can interpret and so "create" a work, he doesn't claim that each audience member has absolute freedom to interpret in unique ways because:

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Stanley Fish argues that each member of an audience is not completely free to interpret a work in any way they choose because they are part of a larger interpretive community. This community shares common assumptions, values, and ways of reading and understanding texts. Therefore, while each member of the community may bring their own perspective and experiences to a text, they are also influenced by the interpretive framework of the community to which they belong.

Stanley Fish Argues Against Older Understandings of Media and Literature