Hall drew on the ideas of Antonio Gramsci, who felt that

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Antonio Gramsci introduced the concept of cultural hegemony, which suggests that the ruling class can manipulate the value system and mores of a society, so that their view becomes the world view (weltanschauung) in a pervasive, but not always obvious, way. This is achieved through institutions such as education, religion, and media, rather than through direct and overt domination (such as military force or economic power alone). This idea is reflected in option D, where it mentions elites imposing their cultural values on others to dominate them.

Hall Drew on the Ideas of Antonio Gramsci, Who Felt