CSR thinking can sometimes include an organizational focus that keeps societal issues on the periphery. Porter and Kramer (2011) advocate a new business model of…

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Porter and Kramer (2011) advocated for a new paradigm shift in businesses, where creating shared value is the key to sustainability and social progress. Creating shared value means that businesses must integrate societal issues within their core business models, rather than treating them as external to the business process. In this way, businesses can create social and environmental benefits, while simultaneously generating economic value. Joint ventures, social initiatives, and purposeful strategies may be components of creating shared value, but they are not the overarching concept.

CSR Thinking Can Sometimes Include an Organizational Focus That Keeps