MoveOn.org was one of the first groups to successfully organize a large number of people around issues like partisan bickering and the power of corporate lobbies in Washington, in large part because it used innovative technology to locate, recruit, and organize supporters. This is exactly what ____________ theory would predict.

Question

Quizplus · Accepted Answer

Resource mobilization theory emphasizes the importance of organizational resources, such as money, leadership, and technology, in enabling social movements to achieve their goals. MoveOn.org's success in using technology to locate and organize supporters is a classic example of resource mobilization theory in action.

MoveOnOrg Was One of the First Groups to Successfully Organize