Which of the following is most likely to be a source of sustainable competitive advantage?

Question

Quizplus · Accepted Answer

A unique brand proposition is more likely to be a sustainable competitive advantage as it creates a distinct identity for the company and makes it stand out in the market. A state-of-the-art software program or an industry-first IT network may be replicated by competitors over time, losing their competitive edge. A massive manufacturing plant requires significant capital investment and can also be replicated by others.

Which of the Following Is Most Likely to Be a Source