Lau and Redlawsk maintain that the Fast and Frugal Decision Making Model is used when

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The Fast and Frugal Decision Making Model is specifically designed for situations where decisions are difficult or when decision makers are subject to severe time pressures. It allows decision makers to quickly and efficiently come to a decision through the use of simple decision rules that rely on a limited amount of information.

Lau and Redlawsk Maintain That the Fast and Frugal Decision