When individuals make a decision that is adequate rather than optimally based on full considertion of information

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Satisficing refers to making a decision that is satisfactory or sufficient, rather than perfect, based on the available information and the individual's goals and priorities. This can occur when the individual does not have enough time or resources to thoroughly consider all of the options and information available to them. It can also occur when the individual has limited cognitive capacity or is influenced by biases and heuristics. In contrast, rational choice theory assumes that individuals make decisions by maximizing utility based on all available information, weighing the costs and benefits of each option. Priming refers to when exposure to a stimulus (like a word or image) influences subsequent behavior or perception, and the Bradley effect refers to a phenomenon where voters may tell pollsters that they will support a Black candidate but then vote differently in the actual election.

When Individuals Make a Decision That Is Adequate Rather Than