A person might decide not to pursue a particular goal because the "goal is not worth it". This decision resulted from

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Effort discounting refers to the tendency to devalue a goal when the effort required to attain it is perceived as too high. Therefore, when a person decides not to pursue a particular goal because they believe the goal is not worth the effort, this decision results from effort discounting. Delay discounting refers to the tendency to prefer immediate rewards over delayed rewards. Efficacy discounting refers to the tendency to devalue a goal when the individual doubts their ability to achieve it. Goal shielding refers to the ability to maintain focus on a goal despite distractions or challenges. None of these concepts are relevant to the decision to not pursue a goal because the perceived effort required is too high.

A Person Might Decide Not to Pursue a Particular Goal