The contractual right to operate a business using the methods, procedures, products, trademarks, and marketing strategies created by another firm is an example of

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Franchising is the contractual right to operate a business using the methods, procedures, products, trademarks, and marketing strategies created by another firm. The franchisor provides the franchisee with support and guidance in exchange for fees and royalties.

The Contractual Right to Operate a Business Using the Methods