The process of offering products or services that customers want is called

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The process of offering products or services that customers want is called value creation which focuses on satisfying customers' needs and wants. A cost leadership strategy aims to be the lowest-cost producer, location economies refer to the advantages gained by locating production in optimal places, advantage strategy is not a widely recognized term in business strategy, and competitiveness is a broad concept that encompasses various factors including value creation.

The Process of Offering Products or Services That Customers Want