An American is in negotiation with a Japanese partner. The American tells the Japanese partner that his idea will not work and that it will never be implemented. The American likely caused the partner to

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In Japanese culture, avoiding causing someone to lose face is highly valued. Criticizing or rejecting someone's idea directly can be seen as disrespectful and damaging to the relationship. Therefore, the American's statement likely caused the Japanese partner to feel embarrassed and lose face.

An American Is in Negotiation with a Japanese Partner