What four steps did Jonathan Sachs develop in myth making for a brand?
A) Reality, possibilities, participation, timeliness
B) Explanation, meaning, story, ritual
C) Hope, love, connection, success
D) Action, climax, reversal, conclusion

Question

Quizplus · Accepted Answer

Jonathan Sachs developed the four steps of explanation, meaning, story, and ritual in myth making for a brand. These steps help to create a compelling narrative around the brand and establish a deeper connection with consumers.

What Four Steps Did Jonathan Sachs Develop in Myth Making