Why Do Public Relations Staff Prepare Media Monitoring Reports

Why do public relations staff prepare media monitoring reports?

A) Provide an overview on PR accomplishments, completed work, and work in progress during specific timeframes.
B) Capture essentials of meeting-key discussion points, major decisions, change of plans, immediate next steps and responsibilities, and date for next meeting.
C) Provide frequent updates on traditional media coverage and social media content, whether it is positive, negative, or neutral, thereby securing useful and timely intelligence.
D) Helps determine right terms to track, thereby saving time and money, particularly when searching content online and from library databases.