Advertising value equivalences are universally accepted in measuring public relations plans.

Question

Quizplus · Accepted Answer

Advertising value equivalences are controversial in the public relations industry as they equate earned media with paid media and do not accurately reflect the true value of earned media. Many professional associations, including the Public Relations Society of America, do not endorse the use of advertising value equivalences.

Advertising Value Equivalences Are Universally Accepted in Measuring Public Relations