In regard to a media consumer, engagement describes:
A) the depth of involvement that a news customer has with a media product.
B) how much money a news customer spends for access to the news outlet.
C) a social section of the digital news site.
D) none of the above.

Question

Quizplus · Accepted Answer

Engagement refers to the level of interaction and involvement that a news consumer has with a media product, including how much time they spend consuming the content, how often they visit the site or social media platform, whether they share, comment, or like content, and how much they identify with the brand or values of the media outlet. It is not related to how much money a customer spends or any specific section of the news site.

In Regard to a Media Consumer, Engagement Describes