Ron is a social entrepreneur who just started his social venture to address literacy issues in a developing country. He would like to use some marketing techniques but has very limited resources. He comes to you for advice. You would probably tell Ron to use __________.

Question

Quizplus · Accepted Answer

Guerilla marketing is a cost-effective marketing strategy that involves unconventional tactics to promote the product or service. As Ron has limited resources, guerilla marketing would be the best option for him. It can help him to make the most out of his limited resources and reach out to the target audience in a creative and engaging manner. Additionally, guerilla marketing can generate buzz and word-of-mouth promotion, which is crucial in social entrepreneurship.

Ron Is a Social Entrepreneur Who Just Started His Social