Timothy Is Contemplating Starting a Social Venture

Timothy is contemplating starting a social venture. To avoid relying exclusively on donations and grants, he decides to focus on the social mission as well as economic value. According to him, doing so will help his social venture to be sustainable. He has also learned that a social venture that focuses on both social and economic value faces a potential concern related to ____________.

A) Integrity issues.
B) Market risk and legitimacy loss.
C) Market value.
D) Social value.