A researcher wants respondents to place brands of automobiles into rank order with respect to styling. Which type of scale should he use?
A) ratio
B) ordinal
C) interval
D) nominal
E) minimal

Question

Quizplus · Accepted Answer

The researcher wants to create a rank order, which is an ordinal scale. This type of scale measures the order or position of objects or attributes, but does not capture the distance between each object or attribute. Therefore, options (A), (C), (D), and (E) are not appropriate.

A Researcher Wants Respondents to Place Brands of Automobiles into Rank