A research study involved placing field researchers in cars in a restaurant parking lot every morning for a 4-week period to write down license plates of customers eating breakfast at the restaurant. The researcher wanted to learn how frequently regular customers eat at that restaurant. Which type of data is being collected?
A) causal
B) secondary
C) indirect
D) tracking
E) observational

Question

Quizplus · Accepted Answer

Observational data is being collected, as the researchers are simply observing and recording the behavior of customers without intervening or manipulating any variables.

A Research Study Involved Placing Field Researchers in Cars in a Restaurant