Sarah is asked to conduct a research study with respondents, but the purpose is to really collect contact information from the research respondents to be used as sales prospects. She is not comfortable with this because she doesn't like fooling people like this. Sarah is faced with _____.

Question

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Sarah is faced with an ethical dilemma. The purpose of the research study is not transparent and Sarah is uncomfortable with deceiving the research respondents. She needs to decide whether to participate in the study or not based on her ethical values.

Sarah Is Asked to Conduct a Research Study with Respondents