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The Design of Closed-Ended Questions Is More Difficult, Time Consuming

Question 12

Multiple Choice

The design of closed-ended questions is more difficult, time consuming, and expensive compared to open-ended questions, but a benefit of closed-ended questions is _____.


A) they place no constraints on respondents who are free to answer in their own words
B) they can be pre-coded, making data collection, data input, and analysis relatively easy and less expensive.
C) they are short
D) allow for unaided recall and top-of-mind awareness questions
E) they are less biased

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