What do political campaigns use to determine how to approach various demographic groups or to uncover information that may not be well suited to a traditional phone opinion poll?

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Focus groups allow campaigns to have more in-depth conversations with specific demographic groups and gather qualitative information that may not be well-suited for more traditional polling methods. Archival content analysis and exit polling both have their uses in political campaigns, but they are not necessarily the best options for uncovering insights on specific demographic groups or gathering more nuanced, qualitative data. Survey research can be useful, but it is a fairly broad term and can encompass many different types of polling methods.

What Do Political Campaigns Use to Determine How to Approach