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PRIZM Is a Technique That Overlays Geographic Data with Demographic

Question 37

Multiple Choice

PRIZM is a technique that overlays geographic data with demographic and lifestyle data and provides companies with useful information about customers based on where they live. PRIZM is an example of a(n) _____.


A) geographic information system (GIS)
B) automatic interaction detection system (AID)
C) geographic positioning system (GPS)
D) satellite system
E) algorithmic system

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