In the concept of sustainable competitive advantage (SCA), the term 'sustainable' refers to:
A) sustainability measures included in the Human Development Index (HDI)
B) the triple bottom line
C) sustainability of a strategic advantage vis-à-vis competitors
D) all of these

Question

Quizplus · Accepted Answer

The term 'sustainable' in the concept of sustainable competitive advantage (SCA) refers to the sustainability of a strategic advantage in comparison to competitors. SCA is a long-term advantage that allows a company to outperform its competitors consistently over a sustained period. Therefore, the company's advantage must be sustainable to maintain its competitiveness over time. Sustainability measures included in the Human Development Index (HDI) and the triple bottom line are not directly related to the concept of SCA.

In the Concept of Sustainable Competitive Advantage (SCA), the Term