What is the narrative structure described by Campbell (1988) which is often found in biographical accounts of CEOs?
A) ballad
B) heroic
C) poetic
D) psychoanalytic

Question

Quizplus · Accepted Answer

Campbell (1988) identifies the heroic narrative structure, which typically involves a protagonist who faces challenges, overcomes obstacles and achieves success, as the commonly found structure in biographical accounts of CEOs. This structure emphasizes the individual's exceptionalism and reinforces the idea that they possess unique qualities that make them successful leaders.

What Is the Narrative Structure Described by Campbell (1988) Which