Which is NOT a key benefit a firm may seek to realize from engaging in collaboration with other firms?
A) reducing risk
B) entering new markets more easily
C) preserving brand identity
D) obtaining new knowledge

Question

Quizplus · Accepted Answer

Collaboration with other firms usually aims to achieve benefits such as reducing risk, entering new markets more easily, obtaining new knowledge, or accessing additional resources. However, preserving brand identity is not typically a primary goal of such collaborations. In fact, collaborations may sometimes require firms to compromise or adjust their brand identity in order to work effectively with partners or to appeal to a new target market.

Which Is NOT a Key Benefit a Firm May Seek