What do Tidd and Bessant propose as a way of supplementing the problems of the rationalist approach?
A) incremental design
B) discontinuous approach
C) rapid discontinuity
D) revolutionary approach

Question

Quizplus · Accepted Answer

Tidd and Bessant propose incremental design as a way of supplementing the problems of the rationalist approach. They suggest that innovation can occur in small steps rather than big leaps, and that by making incremental improvements, firms can reduce risk and learn from each iteration.

What Do Tidd and Bessant Propose as a Way of Supplementing