Tim Brown, CEO of the innovation and design firm IDEO, defines ______ as innovation that is 'powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold and supported'.

Question

Quizplus · Accepted Answer

The definition given by Tim Brown matches the concept of design thinking, which emphasizes understanding the needs and desires of users through observation and empathy to drive innovation. Market research and product development may be components of design thinking, but on their own, they do not capture the focus on user-centered design that is core to design thinking. Platform strategy refers to a business model that creates value by facilitating exchanges between groups of users, so it is not directly related to the definition provided.

Tim Brown, CEO of the Innovation and Design Firm IDEO