The VRIN characteristics stand for:
A) valuable, real, imitable, non-substitutable
B) valuable, rare, industrial, non-substitutable
C) valuable, real, independent, non-substitutable
D) valuable, rare, imperfectly imitable, non-substitutable

Question

Quizplus · Accepted Answer

The correct VRIN characteristics are valuable, rare, imperfectly imitable, and non-substitutable. "Valuable" means that the resource or capability adds value to the firm and its products or services. "Rare" means that the resource or capability is not possessed by many other firms in the industry. "Imperfectly imitable" means that it is difficult for other firms to imitate or replicate the resource or capability. "Non-substitutable" means that there is no equivalent resource or capability that can be used instead.

The VRIN Characteristics Stand For