A main feature of Ansoff's logic is that strategy is the exclusive territory of:
A) marketing managers
B) top management
C) sales managers
D) the founder of the company

Question

Quizplus · Accepted Answer

Ansoff's logic suggests that strategy is the responsibility of top management, not exclusively limited to marketing, sales or a single founder. Top management is accountable for analyzing external market conditions, identifying internal strengths and weaknesses, and deciding on firm-wide objectives, and thus is best positioned to develop and implement strategies.

A Main Feature of Ansoff's Logic Is That Strategy Is