Which type of loyalty looks at the brand(s) purchased but does not consider a person's attitudes toward the brand(s)?

Question

Quizplus · Accepted Answer

Spurious loyalty and inertial loyalty both describe situations where a customer repeatedly purchases a brand without a strong positive attitude towards it. Spurious loyalty might be due to convenience or habit, while inertial loyalty refers to a resistance to change despite a lack of strong brand attachment.

Which Type of Loyalty Looks at the Brand(s) Purchased but Does