Relative to a CRM or PRM strategy, technology is not the solution but only a support function.
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Q1: The way to sustain relationships with current
Q2: Strong customer relationships are built on trust.
Q4: Contracts and relationships are complementary.
Q5: Relational contracting focuses on a short-term durable
Q6: A major reason that buyers use electronic
Q7: Market orientation and relationship marketing are two
Q8: The difference between how customers think about
Q9: It is often said "companies do not
Q10: The sales function is still the most
Q11: A salesperson's aversion to technology adoption is
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