The sales function is still the most critical component of any B2B CRM strategy.

Question

Quizplus · Accepted Answer

The sales function is responsible for generating revenue and driving growth for a B2B company, making it a vital component of any CRM strategy that aims to effectively manage and maximize customer relationships. Other functions such as marketing, customer service, and operations may also play a role, but the sales function remains the most critical.

The Sales Function Is Still the Most Critical Component of Any