Research by Ahearne, Srinvasan and Weinstein produced results, which imply that while there is a positive payoff to SFA use in CRM initiatives, the enabling effect tapers off, and the relationship between technology usage and performance is curvilinear.

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The research mentioned in the statement suggests that there is a positive impact of SFA use in CRM initiatives, but the enabling effect tapers off and the relationship between technology usage and performance is curvilinear (meaning it is not linear).

Research by Ahearne, Srinvasan and Weinstein Produced Results, Which Imply