PRM attempts to optimize relationships with value delivery network partners as part of the overall CRM strategy.

Question

Quizplus · Accepted Answer

PRM (Partner Relationship Management) is a subset of CRM (Customer Relationship Management) that focuses on managing and improving relationships with partners and other members of the value delivery network. The goal of PRM is to optimize the performance of the network as a whole, in order to ultimately deliver more value to customers. Therefore, the statement is true.

PRM Attempts to Optimize Relationships with Value Delivery Network Partners