A paint manufacturer who decides to bypass selling paint to retailers and instead sells it directly to consumers is practicing _________.

Question

Quizplus · Accepted Answer

Disintermediation refers to the process of bypassing traditional intermediaries, such as retailers, and selling directly to consumers. This can be a smart business move as it allows the manufacturer to have more control over the sales process and potentially increase profits by cutting out the middleman.

A Paint Manufacturer Who Decides to Bypass Selling Paint to Retailers