Which of the following best describes how broadcast leads differ from print leads?
A) A broadcast lead is more likely to include a throwaway line, one that announces the main topic for listeners who may be engaged in some other activity.
B) A broadcast lead is more likely to be written in the present tense.
C) A broadcast lead is more likely to use a conversational tone.
D) All of the above

Question

Quizplus · Accepted Answer

All of the above options are accurate descriptions of how broadcast leads differ from print leads. Broadcast leads often include a throwaway line to capture the attention of listeners who may not be fully engaged, they are frequently written in the present tense, and they often use a conversational tone to connect with the audience.

Which of the Following Best Describes How Broadcast Leads Differ