Powerful-reader theories suggest that people use the media in conscious and deliberate ways, rather than being controlled by powerful senders.

Question

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Powerful-reader theories propose that individuals actively interpret and make sense of media messages rather than being passive receivers of information. They argue that people have their own unique perspectives and experiences that influence how they understand and use media, rather than the media having complete control over their thoughts and behaviors.

Powerful-Reader Theories Suggest That People Use the Media in Conscious